Pricing and Revenue Optimization
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of yield management in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.With methods proven in the MBA courses taught by the a…
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Produktdetails
- ISBN: 978-0-8047-8164-0
- EAN: 9780804781640
- Produktnummer: 23012392
- Verlag: Stanford University Press
- Sprache: Englisch
- Erscheinungsjahr: 2005
- Seitenangabe: 368 S.
- Plattform: EPUB
- Masse: 4'990 KB
- Auflage: 1. Auflage
Über den Autor
Robert Phillips
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