Virtual Product Advice and its impact on customer satisfaction in an online environment
An empirical analysis
Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, ESCP Europe, course: Complexity, Ecommerce, Electronic Commerce, E-Satisfaction, Expertise Knowledge, Means-End Chain, Product Search Interfaces, Usability, Virtual Product Advisors, WebQual, Web Site Quality, Search Navigation, language: English, abstract: Consumers nowadays purchase a variety of products in online shops for different reasons. Certain products involve high involvement decision-making with low purchase frequencies in general. At the same time, virtual shelf space is unlimited and consumers face a variety…
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Produktdetails
- ISBN: 978-3-668-06467-6
- EAN: 9783668064676
- Produktnummer: 24387981
- Verlag: GRIN Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 178 S.
- Plattform: PDF
- Masse: 3'365 KB
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