Agro-Food Marketing
The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Center for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.
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Produktdetails
Weitere Autoren: Ritson, Christopher / Albisu, Luis Miguel
- ISBN: 978-0-85199-144-3
- EAN: 9780851991443
- Produktnummer: 4399623
- Verlag: Cab Intl
- Sprache: Englisch
- Erscheinungsjahr: 1997
- Seitenangabe: 492 S.
- Masse: H23.9 cm x B17.0 cm x D3.0 cm 930 g
- Gewicht: 930
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