Internal Marketing: Directions for Management
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication. Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
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Produktdetails
Weitere Autoren: Varey, Richard (Hrsg.)
- ISBN: 978-1-134-61394-6
- EAN: 9781134613946
- Produktnummer: 13993774
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2000
- Seitenangabe: 336 S.
- Plattform: PDF
- Masse: 2'628 KB
- Abbildungen: 9 schwarz-weiße Tabellen
2 weitere Werke von Barbara (Hrsg.) Lewis:
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