UX Strategy
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on th…
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Produktdetails
- ISBN: 978-1-4493-7286-6
- EAN: 9781449372866
- Produktnummer: 17307072
- Verlag: O'Reilly
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 312 S.
- Masse: H22.7 cm x B15.1 cm x D1.6 cm 444 g
- Abbildungen: colour illustrations
- Gewicht: 444
Über den Autor
For over 25 years Jaime Levy has been a pioneer in the creation of innovative digital products and services distributed on disk media, mobile devices, the Web and iTV. Currently she runs a User Experience Strategy and Design consultancy based in Los Angeles. Her practice caters to startups and enterprises that are open to practicing lean principles for transforming their business concepts into sustainable and scalable online solutions. Jaime is also a part-time college professor teaching a graduate level course called User Experience Design and Strategy at the University of Southern California (USC) in the Viterbi School of Engineering.
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