The Hidden Wealth of Customers
Realizing the Untapped Value of Your Most Important Asset
Introducing return on relationship” with your most valued customersThe traditional model of growing your business-by relying on employees in sales, marketing, and product development-is dying. Today's most successful companies are taking a different approach: getting customers to market, sell, and create products for them.In assessing client value, most companies look at the money paid for their goods and services. But in this book, Customer Strategy Group CEO Bill Lee offers a compelling new vision for growth by maximizing your return on relationship” with select customers-those that offer rich sources of hidden wealth. A different type of R…
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Produktdetails
- ISBN: 978-1-4221-7231-5
- EAN: 9781422172315
- Produktnummer: 11570352
- Verlag: Harvard Business Review Press
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 240 S.
- Masse: H24.2 cm x B16.5 cm x D2.2 cm 448 g
- Gewicht: 448
- Sonstiges: General (US: Trade)
Über den Autor
Bill Lee is President of Lee Consulting Group. He is also CEO of the Customer Strategy Group, which organizes industry-leading conferences, including the Summit on Customer Engagement, Customer Reference Forum, Summit on Customer Communities, and CAB Exchange Summit. For eight years his organizations have provided educational, research, and consulting services to many of the world's top firms, such as IBM, AT&T, Apple, Microsoft, Wells Fargo, CA Technologies, Dell, Salesforce.com, and others.
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