How Digital Is Your Business?
The biggest, most important issue in business today--becoming digital--touches not only traditional enterprises but the most avant-garde of Internet companies as well.Old-economy companies must take steps to avoid becoming victims of capitalism's creative destruction, the unofficial system that flushes out the old to make way for the new. For dot-com companies the question is whether or not they are flash-in-the-pan businesses with no long-term prospects of profitability and customer loyalty.Most of the early efforts to answer the question How digital is your business? have been shrouded in techno-speak: a veritable Tower of Babel unconnected…
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Produktdetails
Weitere Autoren: Morrison, David / Weber, Karl
- ISBN: 978-0-609-50405-5
- EAN: 9780609504055
- Produktnummer: 15717838
- Verlag: Crown
- Sprache: Englisch
- Erscheinungsjahr: 2001
- Seitenangabe: 336 S.
- Plattform: EPUB
- Masse: 778 KB
Über den Autor
ADRIAN J. SLYWOTZKY is the author of Value Migration and the coauthor of The Profit Zone and Profit Patterns. Mr. Slywotzky is a graduate of Harvard College and has an M.B.A. from the Harvard Business School and a J.D. from Harvard Law School. He is vice president of Mercer Management Consulting and was recently selected by Industry Week as one of the six most influential people in management. DAVID J. MORRISON is the coauthor of The Profit Zone and Profit Patterns. A graduate of the U.S. Naval Academy, he also holds an engineering degree from Princeton and an M.B.A. from Harvard Business School. Mr. Morrison is vice chairman of Mercer Management Consulting and head of MercerDigital, the firm's e-commerce practice.KARL WEBER is a writer and editor specializing in business and current affairs.
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