Andreas Keller
Strategic Decision Making - A Case Study Review
Making Decisions
Buch
Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1.8, University of Strathclyde, Sprache: Deutsch, Abstract: This paper describes the potential benefit of decision analysis, a process helping decision makers to gain a deeper understanding of their complex issues they face. Especially in the world of corporate business many decisions are complicated and need to consider a wide range of criteria and issues. Multiple Attribute Value Analysis (MAVA) addresses the issues of problem structuring as a useful support for decision making in practice, and for this purpose…
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Beschreibung
Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1.8, University of Strathclyde, Sprache: Deutsch, Abstract: This paper describes the potential benefit of decision analysis, a process helping decision makers to gain a deeper understanding of their complex issues they face. Especially in the world of corporate business many decisions are complicated and need to consider a wide range of criteria and issues. Multiple Attribute Value Analysis (MAVA) addresses the issues of problem structuring as a useful support for decision making in practice, and for this purpose I will use V.I.S.A1 software to document and structure the decision making process. This paper is divided into three chapters/tasks.. Chapter 1: Reports on an investigation into ADMECO's strategic decision making process. Chapter 2: Reflections on the use of Multiple Attribute Value Theory (MAVT). Chapter 3: A descriptive analysis of a case study: Giving up the smoke: A major institution investigates alternatives to being sited in the city
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Produktdetails
- ISBN: 978-3-656-00510-0
- EAN: 9783656005100
- Produktnummer: 11722102
- Verlag: Grin Verlag
- Sprache: Deutsch
- Erscheinungsjahr: 2011
- Seitenangabe: 24 S.
- Masse: H21.6 cm x B14.9 cm x D2.2 cm 54 g
- Auflage: 2. Auflage
- Gewicht: 54
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