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B. Joseph Pine

Infinite Possibility

Creating Customer Value on the Digital Frontier

Buch

We are now deeply into an Experience Economy, where memorable events that engage people in inherently personal ways have become the predominant economic offering. These offerings can create tremendous value for customers, have longer life spans than new products as they're more difficult for competitors to imitate, and let companies capture more economic value. Digital technology is a unparalleled tool for creating such experiences, but what is the best way for your business to use it? The possibilities seem infinite. What kinds of experiences can you create? Which ones should you create? Joe Pine and Kim Korn provide a profound new model to… Mehr

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Produktdetails


Weitere Autoren: Korn, Kim C.
  • ISBN: 978-1-60509-563-9
  • EAN: 9781605095639
  • Produktnummer: 6553168
  • Verlag: Random House N.Y.
  • Sprache: Englisch
  • Erscheinungsjahr: 2011
  • Seitenangabe: 288 S.

Über den Autor


B. Joseph Pine II is an author, speaker, and management advisor to Fortune 500 companies and start-ups alike. He is the coauthor of The Experience Economy and Authenticity and the author of Mass Customization. Kim C. Korn is a management practitioner turned author, speaker, and management advisor. As founder of Business Architecture Inc., he helps companies unlock their potential to thrive indefinitely by creating ever-greater value.

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