Building Routes to Customers
Building Routes to Customers explains a powerful approach to maximizing your organization's success by getting the right products and services to the right customers through the right channels at the right time. World-class organizations and fledgling startups alike have employed these strategies and tactics to achieve profitable growth in volatile markets. Through in-depth analysis and dozens of illustrative examples, the authors show you how to employ the Routes-to-Market methodology to optimize the productivity of marketing, sales and customer service in your organization.A key challenge in dynamic and fast changing markets is getting mark…
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Produktdetails
Weitere Autoren: Malraison, Jean-Claude / Raulerson, Peter
- ISBN: 978-0-387-79951-3
- EAN: 9780387799513
- Produktnummer: 12818660
- Verlag: Springer-Verlag GmbH
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Plattform: PDF
- Masse: 4'231 KB
- Auflage: 2009
Über den Autor
53561343
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