Integration of location based services into the social CRM strategy
How can Foursquare be used as a CRM tool throughout the customer relationship life-cycle?
Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Berlin School of Economics and Law, course: International Marketing Management M.A., language: English, abstract: This thesis aims at critically analyzing Foursquare from a customer relationshipmanagement (CRM) perspective. After elaborating on CRM and carefullyscrutinizing the mobile application and its functions, the author aims at investigatinghow Foursquare can be used as a CRM tool throughout the customer relationshiplife-cycle. Since large companies managing renowned brands usuallyhav…
Mehr
CHF 56.90
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V103:
Folgt in ca. 5 Arbeitstagen
Produktdetails
- ISBN: 978-3-656-43514-3
- EAN: 9783656435143
- Produktnummer: 14926812
- Verlag: GRIN Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 204 S.
- Masse: H21.1 cm x B14.6 cm x D1.7 cm 292 g
- Auflage: 1. Auflage
- Gewicht: 292
1 weiteres Werk von Annelie Roggenkamp:
Bewertungen
Anmelden