Case Writing for Executive Education

Time and again, the authors have observed how a great program faculty creates unique learningexperiences to everybody's satisfaction. They have experienced the pleasure that all involved feelwhen great learning has taken place, when the program participants leave the sessions with anenhanced skill set and co-created answers to pending and future challenges. They are also awarethat creating such moments of truth, involving the value proposition of business schools, corporateuniversities or other training institutions, has not been mastered everywhere. They have written thisbook to contribute to the ongoing professionalization of business education and aim to share someof the key lessons learned when creating unique learning experiences entailing learning that sticks.A great means to this end is using cases in executive education. While the variety of what can still be called a case is extremely wide,the authors by no means preach that cases are the only way forward. Like every tool, cases must be applied wisely and with a minimumamount of skill. There is also a bigger toolset available and there are also additional contextual factors to consider. They includeteaching and learning traditions in different local settings. They comprise individual's learning preferences. As the authors outline inthis book, the case-based method nonetheless offers tremendous potential. The art and science of case writing are still known to too fewof those involved in delivering executive education seminars.