Holiday attachment - The construct, measure, and its relation with customer loyalty
Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows:a) Conceptualization, development, and validation of a scale to measure holiday attachment.b) Examination of holiday attachment as an antecedent of tourist loyalty.c) Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty.KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Cus…
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Produktdetails
- ISBN: 978-3-656-12706-2
- EAN: 9783656127062
- Produktnummer: 12453787
- Verlag: Grin Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 96 S.
- Masse: H21.0 cm x B14.8 cm x D0.6 cm 150 g
- Auflage: 2. Auflage
- Gewicht: 150
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Holiday attachment - The construct, measure, and its relation with customer loyalty
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