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Svend Hollensen

Global Marketing

Ebook (PDF Format)

All good marketing is local. Global companies know this and are going glocal.There is also a trend towards the 'Internet of Everything', which revolutionizes the whole marketing discipline.Svend Hollensenhas captured all the latest trends very well with the new cases inhis seventh edition of Global Marketing.Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern UniversityIn this era of increased globalisation, if there's one textbook that today's students and tomorrow's marketers need to read, it's Svend Hollensen's world renowned text. For over fifteen years Glob… Mehr

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Produktdetails


  • ISBN: 978-1-292-10014-2
  • EAN: 9781292100142
  • Produktnummer: 31732543
  • Verlag: Pearson HigherEducation
  • Sprache: Englisch
  • Erscheinungsjahr: 2016
  • Seitenangabe: 872 S.
  • Plattform: PDF
  • Masse: 34'294 KB
  • Auflage: 7. Auflage

Über den Autor


Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Pearson books include - among others - Global Marketing, Seventh Edition, published in 2017.

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