Mobile Marketing
How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile.The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2…
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Produktdetails
- ISBN: 978-0-7494-7980-0
- EAN: 9780749479800
- Produktnummer: 23808711
- Verlag: Pan Macmillan
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 272 S.
- Plattform: EPUB
- Masse: 5'026 KB
- Auflage: 2. Auflage
Über den Autor
Daniel Rowles
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