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Christoph Müller

Ryanair case study and strategic analysis

An analysis on the competitiveness and low-cost strategy of Europe's leading low-cost carrier Ryanair

Ebook (EPUB Format)

This report conducts a competitive analysis of Europe's leading low-cost carrier Ryanair. For this purpose, various concepts and frameworks of the strategic paradigm are applied, such as Michael Porter's Five Forces and Value Chain Analysis, SWOT or Resource-Based View. When it comes to Ryanair's external environment the report provides extensive information on the external factors that are having a significant impact on Ryanair's low-cost strategy and its economic viability. For example, it takes into account recent global incidents, such as the volcanic eruption in Island or the public turmoil in Libya. Furthermore, based on the competitive… Mehr

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Produktdetails

  • ISBN: 978-3-640-89724-7
  • EAN: 9783640897247
  • Produktnummer: 12859006
  • Verlag: GRIN Verlag
  • Sprache: Deutsch
  • Erscheinungsjahr: 2011
  • Seitenangabe: 38 S.
  • Plattform: EPUB
  • Masse: 2'719 KB
  • Auflage: 1. Auflage

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