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Mike Michalowicz

Profit First

Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Buch

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows… Mehr

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Produktdetails


  • ISBN: 978-0-7352-1414-9
  • EAN: 9780735214149
  • Produktnummer: 20221098
  • Verlag: Random House N.Y.
  • Sprache: Englisch
  • Erscheinungsjahr: 2017
  • Seitenangabe: 224 S.
  • Masse: H23.8 cm x B16.2 cm x D2.2 cm 399 g
  • Abbildungen: CHARTS & DIAGRAMS T/O
  • Gewicht: 399

Über den Autor


MIKE MICHALOWICZ launched and sold two multi-million dollar companies and is co-founder of Profit First Professionals, a membership organization of accountants, bookkeepers and business coaches who teach the Profit First method. He is a former columnist for The Wall Street Journal, is a popular speaker and has shared his insights on business and entrepreneurship at TEDx, creativeLIVE, INCmty and others. He is the author of The Pumpkin Plan and The Toilet Paper Entrepreneur. His columns have appeared in Entrepreneur Magazine, Open Forum, and Harvard Business Review.

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