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Robert Brunner

Do You Matter?

How Great Design Will Make People Love Your Company

Ebook (EPUB Format)

Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century. John Sculley former CEO, Pepsi and Apple Great design is about creating a deep relationship with your customers. If you don't, you're roadkill. This book shows you how and much, much more. Be prepared to have your mind blown. Bill Burnett Executive Director, Design Program, Stanford University Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy. Ray… Mehr

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Produktdetails


Weitere Autoren: Emery, Stewart / Hall, Russ
  • ISBN: 978-0-13-270375-8
  • EAN: 9780132703758
  • Produktnummer: 27841488
  • Verlag: Pearson ITP
  • Sprache: Englisch
  • Erscheinungsjahr: 2008
  • Plattform: EPUB
  • Masse: 1'230 KB
  • Auflage: 1. Auflage

Über den Autor


Robert Brunner's career as an industrial designer is iconic in the high technology arena. As director of industrial design at Apple Computer, he founded the Industrial Design Group and developed the original Macintosh PowerBook, Newton, and 20th Anniversary Mac-prelude to the iMac. As a partner at Pentagram, one of the world's most influential design firms, he worked with Fortune 500 companies, including Nike, Microsoft, Hewlett Packard, Dell, and Nokia, as well as developed new products for many global enterprises. In early 2007, Robert founded Ammunition, a product design, brand, and interactive development consultancy. His product designs have won numerous awards from the Industrial Designers Society of America and BusinessWeek, including eight best of category awards. His work is included in the permanent design collection of the Museum of Modern Art (MoMA). Robert also teaches advanced product design at Stanford University. Stewart Emery is coauthor of the international bestseller, Success Built to Last. He has a lifetime of experience as an entrepreneur, creative director, corporate culture consultant, and executive coach. He has conducted coaching interviews with more than 12,000 people in the last three decades and is considered one of the fathers of the Human Potential Movement. Stewart serves as Visiting Professor at the John F. Kennedy University School of Management. Author of two other best-selling books, Actualizations: You Don't Have to Rehearse to Be Yourself and The Owners Manual For Your Life, Stewart Emery has led workshops, seminars, and delivered keynotes all over the world. As a consultant, he asked questions that lead MasterCard to its legendary priceless campaign.

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