Does Marketing Need Reform?: Fresh Perspectives on the Future
Fresh Perspectives on the Future
Many marketers fear that the field's time-worn principles are losing touch with today's realities. Does Marketing Need Reform? collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well. The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in…
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Produktdetails
Weitere Autoren: Sisodia, Rajendra S
- ISBN: 978-1-317-47288-9
- EAN: 9781317472889
- Produktnummer: 18404161
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 360 S.
- Plattform: PDF
- Masse: 3'405 KB
- Abbildungen: tables, figures, references, name & subject indexes
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