Commissioner: The Legacy of Pete Rozelle
Named by Time Magazine as one of the 100 Most Important People of the 20th Century, Pete Rozelle is largely given credit for creating the business model for modern professional sports, a paradigm that made the NFL a fabulously wealthy cartel that ultimately surpassed America's pastime, baseball, as the country's most popular sport. Elected NFL Commissioner in 1960 at the age of 33, Rozelle is most visibly known as the man who merged the AFL with the NFL, created the Super Bowl, and instituted games on Monday night.
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Produktdetails
- ISBN: 978-1-58979-291-3
- EAN: 9781589792913
- Produktnummer: 2405350
- Verlag: Taylor Pub
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 240 S.
- Masse: H24.2 cm x B15.6 cm x D2.5 cm 517 g
- Gewicht: 517
Über den Autor
John A. Fortunato is assistant professor of Communications at the University of Texas. His current research interest is sports media and aspects of advertising, public relations, and marketing. Fortunato is the author of The Ultimate Assist, a book about basketball and media. He has also authored articles that have appeared in Public Relations Review, Communications and the Law Journal, Fordham Intellectual Property, Media & Entertainment Law Journal, and the New Jersey Journal of Communication. His industry experience includes working for NBC sports at both the 1992 and 1996 Summer Olympics. He lives in Austin, TX.
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