The War Against the BBC
An assessment of the perceived importance of the BBC and the criticisms of it, from The 12 Powers Of A Marketing Leader author Patrick Barwise and Official Sloane Ranger Handbook author Peter York.
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Produktdetails
Weitere Autoren: York, Peter
- ISBN: 978-0-14-198940-2
- EAN: 9780141989402
- Produktnummer: 32285955
- Verlag: Penguin Books
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 528 S.
- Masse: H19.8 cm x B12.9 cm x D2.4 cm 354 g
- Gewicht: 354
Über den Autor
Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School and former chairman of Which? His previous books include Television and Its Audience, Simply Better and The 12 Powers of a Marketing Leader.Peter York is a cultural commentator, management consultant, author and broadcaster. His previous books include The Official Sloane Ranger Handbook and Authenticity Is a Con. He is the President of the Media Society.
9 weitere Werke von Patrick Barwise:
12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
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