New Product Success Stories
Lessons from Leading Innovators
What are the secrets behind such spectacular new product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? Find out in New Product Success Stories, a book that takes you behind the scenes of 24 of the biggest new product success stories of the past few years. From repeat purchase and durable products such as Lever 2000 and Ford Taurus, to major technologies such as Cellular One, from services like Courtyard by Marriott, to retailers such as The Body Shop International, you're given a unique, firsthand look…
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Produktdetails
Weitere Autoren: Thomas, Robert J. (Hrsg.)
- ISBN: 978-0-471-01320-4
- EAN: 9780471013204
- Produktnummer: 9367194
- Verlag: John Wiley & Sons, Inc.
- Sprache: Englisch
- Erscheinungsjahr: 1994
- Seitenangabe: 356 S.
- Masse: H23.5 cm x B15.7 cm x D2.5 cm 700 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 700
Über den Autor
ROBERT J. THOMAS, PhD, is a Professor in the School of Business at Georgetown University and a corporate consultant specializing in new product development and strategic marketing management. Formerly Associate Dean of Georgetown's MBA program, Professor Thomas is also the author of New Product Development: Managing and Forecasting for Strategic Success (Wiley). He received his PhD from the University of Pennsylvania's Wharton School.
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