Professionalizing Public Relations
History, Gender and Education
This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry's professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women's early contributions and careers. Adopting a critical approach, Professio…
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Produktdetails
- ISBN: 978-1-137-57308-7
- EAN: 9781137573087
- Produktnummer: 19772787
- Verlag: Palgrave Macmillan UK
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 176 S.
- Masse: H21.8 cm x B15.1 cm x D1.7 cm 360 g
- Auflage: 1st ed. 2016
- Abbildungen: HC runder Rücken kaschiert
- Gewicht: 360
Über den Autor
Kate Fitch is a senior lecturer and Academic Chair at Murdoch University, Australia. Her research interests include gender and public relations, promotional and popular culture, and public relations history. Prior to joining Murdoch University in 2001, Kate worked in public relations and management in arts, community and government sectors.
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