Corporate Creativity
Developing an Innovative Organization
Corporate Creativity is the ultimate guide for executives and managers looking to increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of Design Management Review and Design Management Journal, explores personal, team, and organizational creativity, and it is packed with insights from the most respected names in the industry: Jeffrey Mauzy, Robert Rassmussen, Leonard Glick, Gerald Nadler, Stefano Marzano, and many others. These experts reveal how leading companies foster a creative culture and maximize talent resources. Essays explore managing creative staff, improving creative abi…
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Produktdetails
Weitere Autoren: Walton, Thomas
- ISBN: 978-1-58115-656-0
- EAN: 9781581156560
- Produktnummer: 4203675
- Verlag: Simon & Schuster N.Y.
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 256 S.
- Ausstattung: Trade Paperback
- Masse: H22.9 cm x B15.2 cm x D1.5 cm 417 g
- Gewicht: 417
Über den Autor
Thomas Lockwood is president of The Design Management Institute and an international authority on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute’s Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.
19 weitere Werke von Thomas Lockwood:
Henry Fielding - Plays, Volume II, 1731 - 1734
Developing an Innovative Organization
Developing an Innovative Organization
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