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Gomez, Peter (Professor of Strategic Management, University of St. Gallen)

Integrated Value Management

Buch

This book is one of the first to deal with raising the value of a company by exploiting all its internal and external potentials. Integrated Value Management takes a holistic approach to corporate strategy. This is unusual in management books, which tend to bias themselves towards one particular paradigm or field of management. It deliberately presents a European perspective against the more commonly found American approach to management, and backs this up through the selection of case studies which illustrate the theories. The book exemplifies theory through easily understood practical examples emphasising application.

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Produktdetails


  • ISBN: 978-1-86152-240-5
  • EAN: 9781861522405
  • Produktnummer: 1384405
  • Verlag: Cengage Learning EMEA
  • Sprache: Englisch
  • Erscheinungsjahr: 1998
  • Seitenangabe: 256 S.
  • Masse: H10.8 cm x B14.9 cm x D1.3 cm 204 g
  • Auflage: 2008 Edition
  • Gewicht: 204
  • Sonstiges: Tertiary Education (US: College)

Über den Autor


Peter Gomez is at the University of St Gallen, Switzerland. From 1990 he was Professor for Management and Organization at the University of St Gallen and, since 1995, Dean of the Business Administration Faculty and Senior Vice-President of the University. He is the author of ten books and over fifty other publications on Topics of Strategic Management, Systems Thinking in Management and Creating Shareholder Value

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