The Equation

When people used to ask young Omar Tyree what he did for a living, and he answered that he was a writer, they'd come up with a second question: Do you have another day job? They couldn't imagine that, by his mid-twenties, this ambitious young man had written three novels, founded his own publishing company, and signed a two-book, six-figure deal with one of America's major publishing houses. Nobody asks him that second question anymore. In The Equation, Mr. Tyree shares his uniquely American business story and reveals the secret of his success-and yours! More than just another business self-help book, this make-it-big guide presents a groundbreaking formula that explains how all businesses require the same four components to be successful. No matter what profession, enterprise, or industry you're in or at what level, it helps you rethink the way you manage your work and life and accelerate your productivity by approaching business with the same sort of passion and zeal that artists put into their creations. It also helps you understand how to apply the four components of Love, Art, Support, and Business to whatever you do. You'll learn everything you need to know about the equation, L/A*S=B. You'll find out how to focus your attention on the thing you love to do (L), use your effort, energy, and hard work to become a highly skilled artist (A), develop promotional and marketing tools that enable you to gather public and professional support (S), and combine all of these factors to create business (B). He helps you understand the theory of The Equation, how it works, and how to use it to improve your personal career and build a better, more successful business. He also helps you find out how to recognize and nurture the five elements that underlie each of the four main factors-love, art, support, and business-through case studies of highly successful people who have used these elements to make their own dreams come true. You'll see how Mary Kay made the most out of loving her work; how Ralph Lauren turned his passion for design into a brand of clothing excellence; how Subway turned a success story of one of its customers to create authentic support from its consumers; and how Magic Johnson created a hugely successful empire by investing in his own ideas when no one else would. You don't have to be a math genius to understand The Equation. Just follow the step-by-step guidance you'll find in this groundbreaking guide, and your success will tell you everything you need to know.