Measuring Media Use and Exposure
Recent Developments and Challenges
The precise measurement of media use and exposure to media content posits currently one of the main methodological challenges in communication research. Against this background, new communication technologies have been gaining particular importance because they change existing patterns of media use and create new types of media use. At the same time, these technologies do not only present a challenge for communication research, but they also provide new opportunities for the assessment of media use.The volume regards current developments and trends in the measurement of media use and exposure from various perspectives. Contributions deal with…
Mehr
CHF 43.90
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V301:
Libri-Titel folgt in ca. 2 Arbeitstagen
Produktdetails
Weitere Autoren: Naab, Teresa K. (Hrsg.) / Kühne, Rinaldo (Hrsg.)
- ISBN: 978-3-86962-287-3
- EAN: 9783869622873
- Produktnummer: 27444129
- Verlag: Herbert von Halem Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 357 S.
- Masse: H21.5 cm x B14.2 cm x D2.6 cm 450 g
- Reihenbandnummer: 14
- Gewicht: 450
3 weitere Werke von Christina (Hrsg.) Peter:
Bewertungen
Anmelden