Michael R. Williams

Sales Management

Ebook (EPUB Format)

The new 9th edition of Sales Management continues the tradition of blending the most recent sales management research with real-life &quote;best practices&quote; of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes current coverage of the trends and issues in sales management, along with numerous real-world examples from t… Mehr

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Produktdetails

ISBN: 978-1-317-51162-5
EAN: 9781317511625
Produktnummer: 18406612
Verlag: Taylor & Francis
Sprache: Englisch
Erscheinungsjahr: 2015
Seitenangabe: 378 S.
Plattform: EPUB
Masse: 0 KB

Über den Autor

Thomas N. Ingram is a Partnership of Excellence Fellow and professor of marketing at Colorado State University, USA.Raymond W. (Buddy) LaForge is the Brown-Forman Professor of Marketing at University of Louisville, USA.Ramon A. Avila is the George and Frances Ball Distinguished Professor of Marketing and the founding director of the HH Gregg Center for Professional Selling at Ball State University, USA.Charles H. Schwepker, Jr. is the Mike and Patti Davidson Distinguished Marketing Professor at University of Central Missouri, USA.Michael R. Williams is professor of marketing and director of the Academy of Customer Excellence and Sales at Oklahoma City University, USA.