Strategic Social Marketing
For Behaviour and Social Change
Adopting an international approach and offering a broader and contemporary perspective, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: New ideas introducing core values and ways of thinking about behaviour and social change Integration of the latest concepts, research, and frameworks informing behaviour and social change efforts New vignettes and short case studies from leading thinkers in the field to illustrate concepts and ideas throughout the text The authors explore the r…
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Produktdetails
Weitere Autoren: Gordon, Ross
- ISBN: 978-1-5264-7164-2
- EAN: 9781526471642
- Produktnummer: 30880439
- Verlag: SAGE Publications
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 576 S.
- Plattform: PDF
- Masse: 7'531 KB
- Auflage: Second Edition
Über den Autor
117272935
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