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William Winston

Defining Your Market

Winning Strategies for High-Tech, Industrial, and Service Firms

Ebook (PDF Format)

Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market definition is the foundation for formulating business s… Mehr

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Produktdetails

Weitere Autoren: Weinstein, Art
  • ISBN: 978-1-317-95778-2
  • EAN: 9781317957782
  • Produktnummer: 19573865
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2016
  • Seitenangabe: 196 S.
  • Plattform: PDF
  • Masse: 19'299 KB

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