What Price the Moral High Ground?
How to Succeed without Selling Your Soul
I loved this book. It makes sense of key economic behaviors not well explained by other models, through a combination of theory, examples, and clever experiments. Clearly written, it will be easily understood not only by economists but also noneconomists. Vintage Frank.--Shlomo Maital, author of Executive EconomicsRobert Frank takes us beyond the economic notion of rationality, pointing to the norms that guide people, their social status, and character, and make them seem nicer than economic theory would have them be. He adds an interesting twist to the story by showing that those who are subjected to theory may actually be less nice, less co…
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Produktdetails
- ISBN: 978-0-691-14694-2
- EAN: 9780691146942
- Produktnummer: 5940968
- Verlag: Princeton University Press
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 224 S.
- Masse: H21.6 cm x B14.2 cm x D1.6 cm 244 g
- Abbildungen: 32 line illus. 10 tables.
- Gewicht: 244
- Sonstiges: Tertiary Education (US: College)
Über den Autor
Robert H. Frank is the Henrietta Johnson Louis Professor of Management and professor of economics at Cornell University, as well as an economics columnist for the New York Times. His books include The Winner-Take-All Society (with Philip Cook), What Price the Moral High Ground?, The Economic Naturalist, and Principles of Economics (with Ben Bernanke).
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