Grand Brand Rajini
Brand Management the Rajinikanth Way
Rajinikanth is one of the most popular Film actors from South India. A devout,self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement,using Rajinikanth's superstardom as a model for building and sustaining a successful brand.
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Produktdetails
Weitere Autoren: Ramakrishnan, Ram N
- ISBN: 978-81-291-2059-5
- EAN: 9788129120595
- Produktnummer: 20465966
- Verlag: Rupa Publications India
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 160 S.
- Masse: H19.8 cm x B12.9 cm x D0.8 cm 178 g
- Abbildungen: Paperback
- Gewicht: 178
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