Intellectual Capital in Enterprise Success
Strategy Revisited
Solid, theoretical foundations to managing the newest class of assets: Intellectual CapitalIn enterprise, the future belongs to those who are most adept at leveraging intangible, intellectual capital assets as the new means of economic production in the new economy. Intellectual Capital in Enterprise Success brings this new knowledge to the forefront to help you harness and deploy your company's intellectual assets.Praise for Intellectual Capital in Enterprise Success: Strategy RevisitedMoore and Craig provide fresh insights and practical ideas that will help anyone who manages intellectual assets. It's become all too easy to miss the strateg…
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Produktdetails
Weitere Autoren: Craig, Lesley
- ISBN: 978-0-470-22479-3
- EAN: 9780470224793
- Produktnummer: 3087826
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 196 S.
- Masse: H23.8 cm x B16.0 cm x D2.2 cm 438 g
- Gewicht: 438
Über den Autor
Dr. Lindsay Moore is the founder and CEO of KLM, Inc., a management consultation firm that specializes in strategy, planning, branding, marketing, knowledge management, and the management of intellectual capital assets. She has published many articles and has served as a keynote speaker at numerous national and international conferences.Lesley Craig, Esq., is one of the country's most well-respected intellectual property attorneys. Ms. Craig has had a varied career in technology and law spanning thirty years, with law practices in D.C., California, and Denver. She is often called a rainmaker and entrepreneur, and has been recognized as such by being named both the Best of the Bar in IP and Outstanding Woman in Business by the Denver Business Journal.Dr. Moore and Mrs. Craig currently teach intell-ectual asset management at George Washington University Law School in Washington, D.C.
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