The Strategy and Tactics of Pricing
A Guide to Growing More Profitably
The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined value cascade structure to the topics. Readers will also benefit from:Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a rev…
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Produktdetails
Weitere Autoren: Müller, Georg
- ISBN: 978-1-351-73372-4
- EAN: 9781351733724
- Produktnummer: 25147957
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 352 S.
- Plattform: PDF
- Masse: 4'091 KB
- Auflage: 6. Auflage
- Abbildungen: 50 schwarz-weiße Abbildungen, 50 schwarz-weiße Zeichnungen, 23 schwarz-weiße Tabellen
Über den Autor
Thomas T. Nagle, Ph.D., is a Senior Advisor in the Pricing and Profitability Management practice at Deloitte Consulting, USA. For over 30 years, he has developed many of the most popular analytical tools and conceptual frameworks for strategic pricing and profit improvement. Georg Müller, Ph.D., is a Managing Director in the Pricing and Profitability Management practice at Deloitte Consulting, USA. He focuses on driving top-line margin improvement through strategic pricing for companies representing multiple sectors. He also leads executive development on strategic pricing at the University of Chicago Booth School of Business, USA.
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