Greg Thain

Store Wars

The Worldwide Battle for Mindspace and Shelfspace, Online and In-store

Ebook (PDF Format)

Completely revised and updated, Store Wars brings right up to date the struggle between manufacturers and retailers for control of MINDSPACE and SHELFSPACE in developed markets, emerging markets and the internet. This is a must-read book if you work in Retail, FMCG, Marketing or Consumer Goods. Consumer marketing & Consumer purchases, drive our modern world. The world market is quickly dividing between a few mega manufactures that market worldwide and international retailers who are striving to catch and dominate. Marketing for FMCG manufacturers and retailers is coalescing. Every FMCG manufacturer must now understand retailers, their bus… Mehr

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Produktdetails

Weitere Autoren: Bradley, John

ISBN: 978-1-118-37481-8
EAN: 9781118374818
Produktnummer: 16370747
Verlag: John Wiley & Sons
Sprache: Englisch
Erscheinungsjahr: 2012
Seitenangabe: 312 S.
Plattform: PDF
Masse: 4'393 KB
Auflage: 2. Auflage

Über den Autor

Greg Thain has been Chairman / CEO of marketing, trade marketing, Internet, consultancy, PR and research companies, in the UK & emerging markets. Having over the last 20 years owned or managed businesses in Russia, India, China, Turkey, Hungary, Romania, Greece, Ukraine, Sweden and Kazakhstan, working for many of the leading international FMCG and retail businesses. Currently adjunct professor of marketing & E-Commerce at the International Monaco University (IUM), and Chairman of the Storewars marketing business. He lives between Monaco & Moscow. John Bradley held international marketing positions in Cadbury for 24 years before becoming a consultant and writer. His first book, Cadbury's Purple Reign, was published in 2008 and John is a regular commentator on the FMCG world in his adopted home country of Canada and the USA. John is currently working on his next book, again jointly with Greg, on the world's leading consumer marketing companies; provisionally entitled, The Mega-Consumer Companies, scheduled to be published April 2013.