Account Management
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Fast-track route to understanding key account management and its importance to a successful and profitable business Covers increasing the volume, profitability and predictability of key account sales, a team-based approach to account selling, planning for long-term account management and allocation of resouces Examples and lessons using SWOT analysis on the mission statements of a number of companies from different sectors Includes a resource section and access to a free website for insights, ideas and the best practice in account management, as well as key steps to practicing successful account management, key concepts and thinkers and an F…
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Produktdetails
- ISBN: 978-1-84112-501-5
- EAN: 9781841125015
- Produktnummer: 20418330
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2004
- Seitenangabe: 134 S.
- Plattform: PDF
- Masse: 2'453 KB
Über den Autor
KEN LANGDON is presently the non-executive chairman for SoftTools, a supplier of electronic Integrated Support Systems. Ken has worked for many major computer companies worldwide, including Hewlett Packard and DEC. As well as writing books, his experience as a process consultant has enabled him to help publishers and authors to improve the way that they translate business concepts into books and electronic tools.
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