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Noel Capon

Frameworks for Market Strategy

European Edition

Ebook (PDF Format)

Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business.To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business and functional levels. The book moves beyond merely presenting established procedures, processes, and practices and includes new material based on cutting-edge research to ensure students develop strong critical thin… Mehr

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Produktdetails


Weitere Autoren: Go, Frank
  • ISBN: 978-1-317-49676-2
  • EAN: 9781317496762
  • Produktnummer: 21992189
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2016
  • Seitenangabe: 632 S.
  • Plattform: PDF
  • Masse: 7'180 KB
  • Abbildungen: 72 schwarz-weiße Abbildungen, 72 schwarz-weiße Zeichnungen, 58 schwarz-weiße Tabellen

Über den Autor


Noel Capon is the R.C. Kopf Professor of International Marketing at Columbia Business School, USA. He has published more than 60 articles and book chapters, and more than 30 books in English, Chinese, Russian, and Spanish. He has taught at schools around the world, including in Great Britain, Australia, China, France, and India.Frank Go is the Bewetour Emeritus Professor of Tourism Marketing at Rotterdam School of Management, Erasmus University, the Netherlands. He serves on the Board of the Service Leadership Institute, and Customer Connection.

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