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Doug McKenzie-Mohr

Fostering Sustainable Behavior

An Introduction to Community-Based Social Marketing (Third Edition)

Ebook (EPUB Format)

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-b… Mehr

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Produktdetails


  • ISBN: 978-1-55092-462-6
  • EAN: 9781550924626
  • Produktnummer: 22594746
  • Verlag: New Society Publishers
  • Sprache: Englisch
  • Erscheinungsjahr: 2011
  • Seitenangabe: 192 S.
  • Plattform: EPUB
  • Masse: 1'205 KB
  • Auflage: Third Edition
  • Sonstiges: Ab 16 J.

Über den Autor


Dr. Doug McKenzie-Mohr is an environmental psychologist who specializes in designing programs to promote sustainable behavior. His previous version of this book published through Canada's National Round Table on the Environment and the Economy has become requisite reading for those who deliver programs to promote sustainable behavior.

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