International Business, 8th Edition
For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice.Explore and understand international business through practical, theory and analytical frameworksInternational Business, 8th Edition, by Collinson, Narula andRugman presents data and evidence to assist you to map trends, make predictions and take on the role of decision makers in business and governments, in orderto enableyou to lead organizations with real insight in a complex, global environment. This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a com…
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Produktdetails
Weitere Autoren: Narula, Rajneesh / Rugman, Alan M. / Qamar, Amir
- ISBN: 978-1-292-27416-4
- EAN: 9781292274164
- Produktnummer: 33848175
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 728 S.
- Plattform: PDF
- Masse: 20'522 KB
- Auflage: 8. Auflage
Über den Autor
Simon Collinson is Professor of International Business and Innovation and Dean at Birmingham Business School, the University of Birmingham, UK. Rajneesh Narula is John H. Dunning Chair of International Business Regulation at the Henley Business School, University of Reading, UK.
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