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James Henderson II Collins

Exhortations to Philosophy

The Protreptics of Plato, Isocrates, and Aristotle

Ebook (PDF Format)

This book is a study of the literary strategies which the first professional philosophers used to market their respective disciplines. Philosophers of fourth-century BCE Athens developed the emerging genre of the protreptic (literally, turning or converting). Simply put, protreptic discourse uses a rhetoric of conversion that urges a young person to adopt a specific philosophy in order to live a good life. The author argues that the fourth-century philosophers used protreptic discourses to market philosophical practices and to define and legitimize a new cultural institution: the school of higher learning (the first in Western history). Speci… Mehr

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Produktdetails


  • ISBN: 978-0-19-935860-1
  • EAN: 9780199358601
  • Produktnummer: 18391970
  • Verlag: Oxford University Press
  • Sprache: Englisch
  • Erscheinungsjahr: 2015
  • Seitenangabe: 384 S.
  • Plattform: PDF
  • Masse: 18'523 KB

Über den Autor


James Collins is Assistant Professor of Classics at the University of Southern California. His dissertation was entitled Philosophical Advertisements: Protreptic Marketing in Fourth-century Greek Culture.

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