The Persuasive Leader

The communication aspect of leadership - to actively engageyour followers and achieve understanding and motivation whilstmaking the message memorable - has never been more important.Using vivid lessons and examples from spheres outside businessorganization, The Persuasive Leader explores the leader'srole as a communicator and teaches the fundamental principles ofsuccessful leadership.This book provides insights and principles about persuasiveleadership from a broad range of human experiences. It draws onexamples of persuasive leaders and persuasive leadership principlesfrom the performing arts, the fine arts, literature, philosophicalwritings, and biography. The authors use their unconventionalmaterial to explore themes such as moral leadership, toxicleadership, learning from failures, 'distributed' leadership,leading for results and the leader as a mentor and counsellor.Leaders described in The Persuasive Leader:Abraham Lincoln, Jack Welch, Cleopatra, Teddy Roosevelt,Alexander the Great, Rachel Carson, Joshua Chamberlain, GovernorJohn Winthrop, Barack Obamma, Steve Jobs, Henry V, Julius Caesar,John Quincy Adams, Dwight Eisenhower, Susan B. Anthony, ElizabethCady Stanton, Huey Long, Napoleon, Ghandi, Sam Walton, ArchbishopSean O'Malley, Benjamin Franklin, Franklin Roosevelt, Jim Sinegal,Dolly Madison, James Jones, Clarence Darrow, William Harvey, RonaldReagan, Fletcher Christian, Thomas Jefferson, Nelson Mandela,Charles McCormick, George Washington, Oprah Winfrey, Joan of Arc,John Kennedy, Herbert Hoover, Christopher Columbus, Anita Roddick,John DeLorean, Ronald Reagan, Margaret Thatcher, and others lesswell known persuasive leaders such as Anne Sullivan, TS Lin, MariaGalantry, Dorothy Collins, Scott Nash, Jane Hughes, WilliamBarnes.