101 Social Media Tactics for Nonprofits

praise for 101 SOCIAL MEDIA TACTICS FOR NONPROFITS I often hear from the country's largest and best-known nonprofits on how they're using technology to push the needle forward on their important work. With this social media guide, all organizations-no matter what size-have the tools in hand to help the world, one click at a time. -CHRISTIE GARTON, USA TODAY Features Editor and Kindness blogger 101 Social Media Tactics for Nonprofits delivers the pragmatic how-to advice that nonprofits always seem to ask for at conferences. Melanie and Chad deserve praise for helping nonprofits navigate and find resource-limited solutions with really useful information. -GEOFF LIVINGSTON, author, Welcome to the Fifth Estate Chock-full of actionable ideas! By now you already know that social media are important tools for nonprofits. To turn the promise into action, this valuable book is your guide to the actual tactics that work. -DAVID MEERMAN SCOTT, bestsellng author, The New Rules of Marketing and PR Melanie and Chad are well-known thought leaders in the nonprofit space who consistently provide effective, real-world advice to nonprofits. Their book is a thoughtful guide that gives nonprofits 101 useful ideas on using social media to engage with their current supporters and potential activists and donors. Nonprofit practitioners will find a lot of value in how they broke down the tactics into what you need and why and how to do it. -ALLYSON KAPIN, Partner at web agency Rad Campaign; founder, Women Who Tech Social media may still be new, but that doesn't stop most social media books from spouting lots of useless platitudes. This book certainly does not do that! It's chock-full of real, actionable advice that makes concepts clear and, better yet, tells you exactly how to implement them. If you have a strategy and are ready to get started, this book is for you. -HOLLY ROSS, Executive Director, Nonprofit Technology Network A must-read guide to social media that leaves you eager to implement. This book opens up a world of options for nonprofits as well as best practices that will save you hours. Once you have your strategy, there is no better book out there for accomplishing greatness! -DANIELLE BRIGIDA, Manager of Social Media, National Wildlife Federation Feel that? It was a sharp elbow in your side from authors Melanie Mathos and Chad Norman urging your nonprofit to get over its fears and trepidation at using social media. They do this with a commonsense, tactical approach to using social media to do everything from raising thousands of dollars to recruiting thousands of volunteers. All backed up with real-world nonprofit case studies. So what are you waiting for? This is your playbook for success. -DAVID J. NEFF, author, The Future of Nonprofits: Innovate and Thrive in the Digital Age