Getting China and India Right
Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:* Both provide mega-markets for almost every product and service* Both have platforms that will dramatically reduce the company's global cost structure* Both…
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Produktdetails
Weitere Autoren: Wang, Haiyan
- ISBN: 978-0-470-44108-4
- EAN: 9780470441084
- Produktnummer: 13955831
- Verlag: John Wiley & Sons
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 272 S.
- Plattform: PDF
- Masse: 1'755 KB
- Auflage: 1. Auflage
Über den Autor
Anil K. Gupta is the Ralph J. Tyser Professor of Strategy and Organization at the Smith School of Business, The University of Maryland at College Park. A world-renowned scholar on global strategy, he is a regular speaker at major conferences and serves as an adviser and director for corporations in the United States, Europe, and Asia. Haiyan Wang is managing partner of China India Institute, a research and consulting organization. Drawing on her experience in China, Singapore, Europe, and the United States, she consults with companies and speaks at conferences on smart globalization in the age of China and India.
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