Buyology
How Everything We Believe About Why We Buy is Wrong
Even the faintest whiff of lemon sells cleaning products. Negative messages from politicians win votes. Product placement in films rarely works. Buyology reveals for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
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Produktdetails
- ISBN: 978-1-84794-013-1
- EAN: 9781847940131
- Produktnummer: 4011500
- Verlag: Random House UK
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 272 S.
- Ausstattung: B-Format Paperback
- Masse: H19.8 cm x B12.8 cm x D2.2 cm 199 g
- Gewicht: 199
Über den Autor
New York Times and Wall Street Journal bestselling author Martin Lindstrom, is the CEO and Chairman of the Lindstrom company and the Chairman of Buyology Inc. As one of the world's most respected marketing gurus, he advises top executives at companies including the McDonald's Corporation, Nestlé, PepsiCo, Microsoft, The Walt Disney Company and GlaxoSmithKline. Martin Lindstrom speaks to a global audience of close to a million people every year. He has been featured in the Wall Street Journal, Newsweek, Time, The Economist, the New York Times, BusinessWeek, USA Today and the Sunday Times and his previous book, Brand Sense, was acclaimed by the Wall Street Journal as one of the five best marketing books ever published.
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