Mark (Hrsg.) Tadajewski

Philosophy of Marketing

Buch

The importance of philosophy for developing marketing and consumer theory is a key area of interest amongst scholars in the field, and is typically one of the more difficult to understand and apply. This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge. The major work is edited by three highly-regarded in the field, who also provide a new contextualising introductory chapter fo… Mehr

CHF 1,329.00

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen

V105: Folgt in ca. 15 Arbeitstagen

Produktdetails

Weitere Autoren: O'Shaughnessy, John (Hrsg.) / Hyman, Michael (Hrsg.)

ISBN: 978-1-4462-7491-0
EAN: 9781446274910
Produktnummer: 15250315
Verlag: SAGE Publications Ltd
Sprache: Englisch
Erscheinungsjahr: 2013
Seitenangabe: 2032 S.
Masse: H23.4 cm x B15.6 cm x D0.0 cm 3'780 g
Gewicht: 3780
Sonstiges: Professional & Vocational

Über den Autor

I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.