Strategy Journeys
A Guide to Effective Strategic Planning
Strategy Journeys starts from the premise that strategic planning suffers from a bad press: it can be seen as complex, technical, remote from the day-to-day reality of an organisation, undertaken by an elite specialist executive group, producing threatening changes whose rationale is barely understood - or, perhaps worse still, having no worthwhile impact at all.For many senior executives, strategic planning is too daunting a task, which is why they often seek help from those with the expertise to guide the process: they have a severe lack of confidence in their own ability to design, plan and implement such an important and major project.Yet…
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Produktdetails
- ISBN: 978-1-317-04929-6
- EAN: 9781317049296
- Produktnummer: 20564446
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 144 S.
- Plattform: EPUB
- Masse: 3'314 KB
- Abbildungen: 3 schwarz-weiße Tabellen
Über den Autor
David Booth has over 20 years of business management experience working for companies such as United Biscuits, Grand Metropolitan and Smith & Nephew, in marketing and then HR and strategic development at senior management level, followed by working for the past 16 years as an independent management consultant helping organisations with their 'strategy journeys': clients include a range of large and medium-sized organisations from international financial services companies to specialist NHS Foundation Trusts. These projects have involved working intensively with client organisations, guiding and complementing their internal knowledge and resources to help steer their strategic planning processes and develop effective strategic plans: there has been a strong emphasis on organisational learning, and clients have remarked on the continuing value and relevance of the work.
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