Trust Me, PR Is Dead
In an age when technology not only allows transparency, but demands it, do truth and honesty have any place in today's modern industry? Can we ever really trust companies?Divided into three sections, Robert analyses the fall of Public Relations, argues for the rise of Public Leadership as an alternative model for communications, and offers tools and advice for how to survive in this new world. From one of the giants of the industry comes a death knoll to PR itself. A mix of anecdotes, memories, hints and tips, Trust Me, PR is Dead is also a crushing critique of the industry in which Robert rose to the top, and a rallying cry for something mor…
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Produktdetails
- ISBN: 978-1-78352-154-8
- EAN: 9781783521548
- Produktnummer: 17552885
- Verlag: Random House Group Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 336 S.
- Plattform: EPUB
Über den Autor
Robert Phillips is Head of Chambers at Jericho Chambers; a Visiting Professor at Cass Business School, London; and co-author of Citizen Renaissance (2008). Robert has been working at the leading edge of communications since co-founding Jackie Cooper Public Relations in 1987. A former (EMEA) President & CEO of Edelman, the world's largest Public Relations firm - and Global Chair of its Public Engagement & Future Strategies group - he has been advising global corporations and writing, publishing and speaking on the future of communications forover 25 years.
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