The Management Game of Communication
We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end - it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challeng…
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Produktdetails
Weitere Autoren: Simcic Brønn, Peggy (Hrsg.) / Zerfass, Ansgar (Hrsg.)
- ISBN: 978-1-78635-716-8
- EAN: 9781786357168
- Produktnummer: 20087200
- Verlag: Emerald Group Publishing Limited
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 320 S.
- Masse: H23.5 cm x B15.7 cm x D2.1 cm 618 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 618
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