Sales Force Management
Leadership, Innovation, Technology
In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book's reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. The authors have strengthened the focus on the use of technology in sales management, offered new discussions on innovative sales practices, and further highlighted sales and marketing integration.By identifying recent trends and applications, Sales Force Management combines real-world sales management best practices with cutting-edge theory and empirical research in a single, authoritative source. Pedagogical features i…
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Produktdetails
Weitere Autoren: Marshall, Greg W.
- ISBN: 978-1-00-030050-5
- EAN: 9781000300505
- Produktnummer: 34580162
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 498 S.
- Plattform: PDF
- Masse: 7'655 KB
- Auflage: 13. Auflage
- Abbildungen: 62 farbige Abbildungen, 2 farbige Fotos, 60 farbige Zeichn., 48 farbige Tabellen
Über den Autor
Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics at Rollins College in Florida, USA, and is a consultant for firms in the personal health care, chemical, transportation, service, and telecommunications industries.Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College in Florida, USA, and is a Professor of Marketing and Sales at the Aston Business School in Birmingham, UK.
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