When Ads Work
New Proof That Advertising Triggers Sales
The &quote;accepted wisdom&quote; in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. &quote;When Ads Work&quote; argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the stronge…
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Produktdetails
- ISBN: 978-1-317-45211-9
- EAN: 9781317452119
- Produktnummer: 18400792
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 232 S.
- Plattform: EPUB
- Masse: 9'337 KB
- Abbildungen: tables, figures, bibliographic references, index
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